Work Samples & Case Studies

Over the past two decades, I’ve had the privilege of leading and learning from some of the world’s most respected brands — from global icons like Yum! and Campbell’s to Canadian leaders like Save-On-Foods and emerging innovators like Virtual Travel Clinic. Each chapter shaped how I think about growth, leadership, and the power of teams. Today, through Brand Lift Advisory, I draw on those experiences to help businesses and leaders find clarity, build stronger brands, and unlock their next level of performance. -