Coaching and consulting from a proven CMO
Led by Dan Howe, Brand Lift Advisory helps brands craft powerful growth strategies, and supports leaders with peer level advice to manage their biggest challenges.
Leverage the skills I built on my journey
Over the last 30 years, I’ve built and led marketing teams for some of the most respected brands in the world—across retail, grocery, loyalty, travel, and packaged goods. My journey began at Nielsen, helping major brands turn research into results.
From there, I moved into brand management at Campbell’s, where I helped turn around the Chunky brand and launched one of their most successful innovations: Chunky Chili. Then came a pivotal chapter with Yum! Brands, where I served as Chief Marketing Officer for both Canada and Europe, overseeing over 2,000 restaurants and $2.7B in revenue. I was proud to lead award-winning campaigns, drive digital transformation, and build lasting brands across Europe.
Most recently, I spent over a decade at Pattison Food Group, serving as CMO and President of More Rewards. There, we grew EBIT by over 200%, built brand love for Save-On-Foods, and developed industry-first loyalty partnerships with companies like Expedia, RBC, and Chevron.
In my next journey, I want to leverage my skills to help you build your brand equity and profitability while also driving your career.
Executive Coaching
I am here to discuss your biggest projects, your most important skills you want to develop, and provide shared learning from 25 years in the biz.
Strategic Projects
Need help tackling a specific business challenge? From building strategic plans, brand positioning, marketing planning and loyalty programs to customer data strategy and digital growth,
Fractional CMO
I step in as your senior marketing lead—without the full-time overhead. From clarifying brand strategy to leading teams and delivering performance, I help organizations drive growth and stay aligned to what matters most.
Let’s have a chat to see if there’s a fit.
If what you’ve read piques your interest, just send me a note. No pressure—just a conversation to explore how I might help you reach your next summit.