About Dan
Meet Dan Howe
After a year of retirement, I decided to start a part time business to do what I loved doing at work – coaching leaders and building growth strategies for brands.
It’s also been a meaningful way to reflect on my career and say thank you to the amazing people I’ve worked with along the way.
I'm a seasoned international marketing executive with experience across retail, loyalty, grocery, travel, hospitality, packaged goods, and marketing research. I’ve led business and brand turnarounds by combining analytical rigour with creative thinking and a clear, strategic plan. Known for aligning diverse stakeholders, I bring strong communication skills, collaboration, and relentless focus to every challenge.
Over 15 years at the executive level, I’ve managed large teams, multi-million dollar budgets, and worked on both global and regional brands.
From Nielsen to Campbell’s Soup, from Yum Brands in Europe to Save-On-Foods here in Canada—I’ve worked across industries, continents, and business models.
What unites all that experience? A belief that smart strategy, strong teams, and a clear brand strategy can solve almost any business challenge and drive improved sales results.
My job now is to share what I’ve learned, challenge your thinking, and support your team—without all the fluff.
Life Values
These values have shaped not only how I lead but how I live. They ground my coaching, guide my decisions, and remind me of what matters most .
Big Fun – Live life to the fullest
Give Back – Help those who need it
Family & Friends – Foster and treasure relationships
Balance – Strive to be your balanced best
Be Curious – Coach and be coached
Work Harder has become Chill Dude in retirement
Health is the foundation– Invest time in your health and those around you.
2nd Mountain – Retirement Goals
This chapter of life is about impact and enjoyment. I call it the “Second Mountain”—a climb focused less on titles and more on meaning. Here's what drives me now:
Giving Back – Through charitable work, mentoring, and win-win partnerships
Supporting My Family – Time, love, and presence matter more than ever
Investing in Health – Physical, mental, and financial well-being for the long haul
Living Life Big – Creating memories, traveling the world, and staying active with the sports I love—skiing, mountain biking, hiking, and more
Building Brands & Coaching People – Using my experience to help others grow and succeed
Coaching Goals
My coaching isn’t theory—it’s lived experience. I’ve led marketing teams at the CMO level across global and Canadian organizations, and now I use that experience to support others in doing the same.
My Coaching Goals:
Help leaders improve personal and team performance linked to specific goals.
Create a fun, positive environment that inspires growth
Develop the skills of key team members and high-potential talent
Be a sounding board for big decisions and messy challenges
Leverage past experience to help avoid pitfalls and find clarity faster
Align our work to support both individual goals and company-wide impact
Build long-term branded programs that win in the market—and raise money for causes along the way
Work Samples & Case Studies
Over the years, I’ve helped shape some of Canada’s most loved brands, launch breakthrough campaigns, and build marketing programs that deliver sales growth and improve brand equity.
Let’s have a chat to see if there’s a fit.
If what you’ve read piques your interest, just send me a note. No pressure—just a conversation to explore how I might help you reach your next summit.